Apple sales in the Asian market status of the system rose rapidly
Lead: foreign media published an article today, Apple’s investors are currently concerned about a problem that Apple’s popular in the U.S. market momentum can be sustained if the Asian markets. In fact, Apple in the process of developing the Asian market will encounter some problems. Scalpers trouble Apple Store Sanlitun sale cancellation iPhone 4S Media Source: Sina Technology
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Apple iPhone, iPad, iPod and other products and just entering the Asian market , while Asia has the world about 60% of the population. In this week’s 2012 fiscal first quarter earnings report, Apple is also talking about the Asian market.
the end of December last year, ended the first quarter, Apple’s revenue grew more than 70%, while profits double. It should be noted that the quarterly earnings report, Apple does not consider the iPhone 4S sales in the Chinese market, while China is Apple’s biggest potential market. iPhone 4S until January of this year available only in China, strong demand for its almost riots. In addition to China, India and Indonesia market size is very large, the two countries combined population of around 14 million people.
Jakarta, Indonesia A 19-year-old store clerk Dylan (Dylan) said: keep the issue of fashion, wearing a long necklace, wearing jeans, while wearing Ray-Ban sunglasses. He is the type of the consumer’s typical fashion, Apple products for him more of a fashion accessory, rather than useful tools.
price is too high
from Jakarta to Bombay, then to Shanghai, the Asian market has a lot of the same consumers as Dylan. For them, the main problem is that Apple’s product price. iPhone 4 in Indonesia is currently priced at about $ 830, almost twice the monthly income of young people in Jakarta.
price Apple to open up the Asian market has become a major obstacle. Although Apple’s stock price still rising, but the price-earnings ratio has been declining. A few years ago, Apple’s price-earnings ratio is about 30 times, but only half.
Apple is waiting for the Asian countries, income growth, but Samsung (microblogging) and other competitors are electronics development for the market at lower prices, better performance, the appearance of cool products, which gives Apple risks. Currently, RIM’s BlackBerry (microblogging) phone performed well in Indonesia, largely due to its reliability. Dylan said: In India, users often choose to Samsung, Nokia (microblogging) and RIM’s smartphones. New Delhi, a 26-year-old social media marketing consultant Suo Bike Mukherjee (Soubhik Mukherjee) said: I did not so much disposable income. He said: , but now has emerged. This does not affect Apple’s profit margin, but other issues remain, including how to make the iPhone compatible local operator’s network, and how to sell iPhone.
example, in China, the mobile communication network performance is still not enough to fully support the iPhone and the iPad, so some users have in places such as cafes or hotels to the Internet using WiFi access points. As China’s largest mobile operator, China Mobile (microblogging), more than 600 million users. However, the operator of the high-speed mobile broadband services to the end of this year or next year will be the official business.
the Indian market also exists such a network problem. Local operators to launch 3G services has just begun, but Apple is ready to launch in developed markets to support 4G networks. Penetration rate of 3G services in India is lower than expected, this part is due to high prices, while the other part is because of India’s major mobile phone users to call and send text messages. Mobile Internet and video telephony in India not to enter the lives of ordinary people.
even if we can solve network problems, Apple also faces another hurdle that Asian consumers usually prefer to purchase pre-paid mobile phone. Typically, consumers do not want to sign with the operators of 12 months or 2 years with the contract, and such a contract to provide subsidies for operators is necessary.
Gartner analyst 安舒尔古普塔 (Anshul Gupta), said: to provide subsidies, then they need to advance to the Apple. demand for the iPhone will eventually be met, which will drive Apple profits to grow further.
China now has 950 million mobile phone users, more than the total population of Europe. The next 15 years, China’s economy is expected to surpass the U.S. as the world’s first. Barclays Capital, said the five retail stores in Mainland China and Hong Kong’s an Apple retail store is the world’s busiest and most profitable retail channel.
the needs of users in China led to the proliferation of parallel iPhone, and fake or counterfeit retailers have also appeared. But JP Morgan analyst in Hong Kong 格库尔哈里哈 blue (Gokul Hariharan) said: > He also said: share will also bring strong performance. Tata Group’s Croma electronics retailer is currently available for the WiFi version of the iPad 2 installments services. Users only need to pre-pay 2458 rupees ($ 50), you can get one this iPad 2. Remaining funds will be paid in the next 12 months.
competitor threats
Currently, Apple does not include Japan in the Asia-Pacific market, including sales to total revenue is still 1 / 5, while the iPhone market share in Asia Pacific not and Samsung Electronics products. This is what most concerns some analysts. Asian consumers save money waiting for the Apple iPhone and iPad purchase process, consumers actually buy a Samsung and other manufacturers of smart phones and tablet PCs.
since the first quarter of 2010, Apple in China’s smart phone market share increased by more than doubled, while Samsung’s market share grew by more than 4 times. In the fourth quarter, Apple regained the number one global smartphone market position, iPhone sales of 37 million. According to Strategy Analytics data, Samsung smartphone sales for the quarter was approximately 36.5 million.
But in addition to Samsung, the other competitors are targeting the Chinese market. For example, Huawei (microblogging) and ZTE have launched a price less than 2,000 yuan (about $ 320) smartphone, the price is only half the price of entry iPhone 4.
Apple’s new CEO Tim Cook (Tim Cook) is currently targeting the Chinese market, adding that the experience in the Chinese market will help the company explore other emerging Asian markets. Cook at Tuesday’s Apple earnings conference call, said: that Apple should open up Asian markets to accelerate the development of cheap products, and with more local operators. But analysts expect Apple to be successful in the Asian market.
Jakarta PT Bahana Securities head of research at Hali Su (Harry Su), said: on the decline. To be sure, many users want to buy Indonesia’s iPhone. Report: Analysts say Houqiaobusi PC brand in Asia is still hard to go beyond the era of Asian IT companies involved in Apple’s hard to shake the Apple operating system Google’s dominance of Asia’s largest Apple retail store opened in the whole industry chain enterprises will Apple debut a collective recommendation microblogging Macworld Expo Asia | Sina science and technology official microblogging