the
Throughout the commercial operation of the cultural industry, in order to be successful, generally need to have three characteristics, and three is characterized by progressive layers, are indispensable.
Cultural industries should take the entertainment route. Here is not to say that the serious and noble culture can not be commercial, but that rose to the largest commercial, industrial level, it should go the entertainment route. Around the world for excellent cultural industries, almost all of the entertainment empire. Shanda online games started to go the entertainment route.
Industry operational needs of the copyright tool. Use of copyright derived from a variety of cultural products,wow gold, can promote the realization of business. No copyright is difficult to industry consolidation. The essence of the Transformers is Copyright changing the pattern of repeated realizable. Transformers toys has just come out, not popular. Manufacturer to do the animated series of the one used for publicity, did not expect this greatly popular cartoon, directly contributing to the sales of the toy. Today, three in a row Transformers live action movie box office sales, and promote the sales of the new generation of Transformers toys.
Repeated operation of the symbols of cultural products. Cultural works is often difficult to copy, but if a culture of work Cultural industries,wow gold, in the final analysis, constant creativity on the surface, is actually a mixture of symbols copied. This regard, the most classic case is the Disney century Mickey Mouse doll from a small to cartoons to movies to food until the theme park and even, everywhere we can see the shadow of Mickey Mouse.
Integration is not the only way of commercial operation of the cultural industries, but for businesses wishing to grow the size of the cultural industries and commercial operations, is indeed a considered direction. The moment to go integrate the cultural industry in all links of the road formation of scale domestic business organizations, grand should belong to a more typical case.
Grand fortune in the online game industry, then the investor CDC collapse, according to later, on account of only 500,000 yuan to gamble a the path of the vast fortune. But perhaps because of the negative comments on the online game quite some opinion, or simply engage in the game are not keen but only as a means of profit, the grand already begun the transformation of the way. From the online game companies to turn into what? The grand goal: to become a cultural industry, integrate giant.
Three raid Sina belong blitzkrieg, but the lack of preparatory work, therefore, the Lightning retreated, not too much action and grand fundamental. The Ezmini consoles rolled out a few, presumably the grand cause of the loss is limited. Year of operation before and after the grand box, costly, and ultimately failed. Link
1: The grand three previous cultural industries mode of operation
famous grand suddenly acquired in March 2005 Sina, attempts to control Sina, but was Sina’s poison pill plan failed. The official name of the poison pill for the dilution of anti-takeover measures. In its most common form of unauthorized acquisition of a large amount of shares of the target company (typically 10-20% of the shares), the poison pill will start, resulting in new shares flooding the market. Once the poison pill is triggered, all other shareholders have the opportunity to buy new shares at a low price. Greatly dilute the equity of the acquirer, then the acquisition of costly, and thus to resist the acquisition. More than 2000 companies in the United States has such a tool. Originated in the
the end of 2005, a grand box = broadband entertainment center This can be regarded as a grand first large-scale restructuring and industry consolidation road. The attempt of the big box is the occupation of the consumer’s living room (that is, the so-called living room strategy), and at the same time get rid of what is the concept of the TV set or computer points. In a grand box, you can carry a grand or third-party game, and a variety of video shows. Routines and Microsoft’s
And less famous is the 2006 grand to do a handheld game Ezmini grand intent more games enterprise resource integration through the hardware. However, because the PSP turned out to make it soon disappeared. This action comes to go, Shanda had not had time to expand the follow-up steps came to an end.
Mode of operation: copyright operator Shanda Literature is only slightly more ambitious layout
with the previous three, grand M & A cool 6 its fourth cultural industrial operation point of view, from the cost of mergers and acquisitions, grand only pay $ 37 million was recognized in the industry picked up a great deal. Cool as a popular video sites, just like can be regarded as high a viewership of the network television, contribute to the playback of video works in the grand some adaptation. But this is only a vision. May 2011, a Subsequently, the cool announced that it would not participate in the TV drama Copyright bidding. Despite the grand
Ku6 acquisition ended in failure, the grand operation of the cultural industry has not as such as the previous three operations to stop, look at the grand performance of the operation, you can see, this The layout is: Shanda Literature is the core of the
First grand literature commissioned by the the Nutshell electronic OEM Kam book this line. Kam book hardware, hosted e-book on sale in the name of Shanda Literature. Kam-book mode is similar to Amazon’s the Kindle. Is selling at a loss as calculated the Kindle the fire through the e-book gain in terms of profit,wow gold, market rumors that Jin books each sold a grand should lose money. But grand thinking is to allow users to pay on the reading: for each e-book readers took out some of Xu Yinzi. Kam book lung is Shanda Literature’s the starting point for Chinese network of seven online literature site, there are sufficient reserves of the contents of this grand box and then a very different, wait and see of those third-party plans a grand box, a few no substantive content.